About the event
Context of the Baja California Coastal Corridor
In the Tijuana–Rosarito–Ensenada coastal corridor, with more than 100 kilometers of coastline, there are currently approximately 2,904 hotel rooms available, while in the corresponding stretch to the north, between San Diego and Oceanside, there are more than 8,000 rooms. This disparity represents a massive investment opportunity for developers, hotel operators, and real estate funds interested in participating in the region’s tourism growth.
Reason for holding this event
The Baja California coastal corridor needs more hotels.
The event is based on a clear reality: The region receives high levels of visitors and investment, but faces a shortage of lodging options and specialized real estate services.
The Binational Hotel Investment Forum is a strategic platform that brings together authorities, developers, investors, tour operators, and industry leaders to analyze the rapid growth of tourism in Baja California and the urgent need to expand its real estate and hospitality infrastructure toward the Coastal Zone.
Why attend the event?
Be part of this forum
Attendee
Early Bird
- Forum and Conferences
- Discover investment opportunities
- Learn from real-world market examples
- Networking
- One-on-one meetings
- Welcome Kit
- Networking Lunch
Exhibitor
Available booths
- 1 Booth (3×3 m²)
- 2 entry points
- Attendee directory
- Print advertising for attendees
- Logo in advertising
- Social media posts
PANELISTS
Luis René Sánchez
Manuel Valenzuela
Gene Towle
Oscar Chávez
Jorge Zaragoza
Rodrigo Carranza
Nadege Guinoiseau
Matías Muchenik
Gabriela Gutiérrez
Roberto Scharrer
Jose Zozayacorrea
Manuel Soto
Jonathan Cohen
Luis Bustamante
Miguel Badiola
Antonio Rico
César Rivera
Alvaro Alvarez
Summit Moderator
Kurt Honold
Atzimba Villegas
Cecilia Sanchez
Hilton
Cristina Hermosillo
Grupo Hermosillo
Luis Alberto Tito
BWH Hotels
Panels
The binational hotel market along the Cali-Baja coastal corridor
9:50 a. m. – 10:40 a. m.
Financing and Capital for New Hotel Developments
A panel focused on financing opportunities, investment, and capital structuring for new hotel projects in Baja California. Industry experts, banking professionals, and investors will share strategies for developing viable projects, attracting capital, and leveraging the tourism growth within the Cali-Baja Coast Corridor.
Franchises and International Operators: How to Attract Global Brands to the Cali-Baja Coastal Zone
International hotel brands are key to the development of new tourist destinations. In this panel discussion, leaders from global brands and operators will share how they evaluate new markets, what they look for in a developer, and what conditions are necessary for expansion into emerging destinations such as Baja California. They will also discuss the trends that are transforming the hospitality industry.
Case study: From opportunity to hotel project
From Vision to Reality: Successful Investments in Cali-Baja
host hotel
Real Inn Tijuana
P.º de los Héroes 9902, Zona Urbana Rio Tijuana, 22010 Tijuana, B.C.
Agenda
Schedule | 8:00 AM – 3:00 PM
Initial Networking
Official Welcome and Strategic Context of the Forum
The Binational Hotel Market of the Cali-Baja Coastal Corridor
Financing and Capital for New Hotel Developments
Franchises and International Operators: How to Attract Global Brands to the Cali-Baja Coastal Area
Case study: From opportunity to hotel project
From vision to reality: Successful investments in Cali-Baja
event venue
Location:
Baja California Center
Address:
Tijuana–Ensenada Scenic Highway, Ejido No. 1029, Mazatlán, 22710 Playas de Rosarito, B.C.
Sponsoring partners
I want to become a sponsor
What will you get out of this event?
- Exclusive insights and real-time data on the Baja California hotel market to identify opportunities before your competition
- Direct contact with hotel brands, operators, and investors ready to do business and form strategic partnerships
- Proven strategies to turn your project into a high-value asset through the condo-hotel model
- Access to specialized financing designed to kickstart your hotel development today
- Real-world examples showing how others are already succeeding in the hotel market—and how you can too
